Master
Berufsbegleitendes Executive Master Studium
Fachrichtung
“Management Informationssysteme und Informationstechnologie”
an der
Graduate School of Business Administration (GSBA) Zürich
(Lorange Institute of Business Zürich)
Abschlussarbeit (These) zum Thema:
Optimization of customer relationship, internal workflow and information flow
in a medium size enterprise as a first step to a successful
Customer Relationship Management.